Last week, we posted a list of the 12 Most Popular Websites in the World. You might think there isn’t any difference between that article and this – oh contraire! Internet traffic counts alone do not make you a popular website, nor will it lead to additional sales.
Should you strive to achieve more internet traffic than anybody else – or at least, your competitors? Sure, you can shoot for that . . . as long as you do it the right way.
Let’s say you sell dog collars, and your site runs right to the top of the list for the search term, “dog.” You’ll probably get LOTS of traffic because of that, but your competitor has taken the time to construct his site so that he’s at the top of the list for the much less popular search term, “dog collars” and variations of the same. He has also taken the time to build incoming links from sites relevant to the dog collar industry, he provides eBooks about dog collars, he blogs about dog collars, he collects and nurtures leads through email marketing. He’s working social media channels like Facebook, Twitter, and LinkedIn . . . basically, he’s becoming known as the dog collar expert.
In this example, your competitor is WAY ahead of you and your team dedicated to capture all “dog” traffic from the search engines. Between you and your competitor, you will most likely have the highest internet traffic, but your competitor has built an entire Inbound Marketing model completely relevant to his business – and he will definitely see more sales for his efforts.
Build a system of traffic generation micro-targeted to your business and its products or services, engage your visitors once they get to your site, become the site that others in your industry want to link to, provide something of value to your visitors in exchange for a few bits of information to generate leads, properly nurture those leads into sales, and consistently analyze all of the data. If you convert more of your traffic into leads, and more of your leads into customers, you will have more business without the need to increase your traffic. Then – increase your targeted traffic and really watch your business grow!
It’s not all about the highest internet traffic – it’s about the right traffic. Let us help you find the right internet traffic with an Inbound Marketing strategy!
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