How Can I Advertise My Small Business Locally?

By Sarah Giometti | Local SEO

Jan 14
How Can I Advertise My Small Business Locally

If you’re the proud new owner of a small business, or you’re just looking to expand your business after it’s been in operation for a little while, you may be wondering how to advertise it locally and bring in more customers. Here are a few great options!

1. Put Up Fliers

This is a very affordable and easy way to spread the word about your business. Depending on your business and your relationships with local community members, you can leave flyers in a lot of different places, such as:

  • Bus stops
  • School bulletin boards (with permission)
  • Checkout counters and reception areas in other businesses
  • Laundromats
  • Community centers
  • College campuses
  • Utility poles
  • Senior centers
  • Municipal buildings
  • Office buildings

2. Ask Customers To Review Your Business & Spread The Word

Online reviews are very helpful for your business, so ask customers to review your services when possible. You can also ask them to refer friends, acquaintances, co-workers, and others to your business. Don’t underestimate the value of “word of mouth” marketing!

3. Claim Your “Google My Business” Account


Google My Business lets you claim your business listing on Google, change its information, manage reviews, set opening and closing hours, and take other such steps. It’s important to claim your business to ensure all of its information is accurate.

4. Add Local SEO Terms To Your Website

Local SEO terms can help you bring in more customers. SEO means placing certain keywords on your website, which will bring in customers who search for your services. For example, if you run an auto shop in Santa Rosa, you may want to add terms like:

  • Auto repair near me
  • Brake replacement Santa Rosa
  • Breakdown services Santa Rosa
  • Car windshield replacement near me

By adding these keywords to your website, you may be able to rank higher on Google when a customer searches for them – so you’re more likely to bring them into your business!

5. Send Direct Mail To Nearby Customers

Direct mail is a very effective way to target specific areas of your city or town, and it’s easier to send mail than ever before, thanks to services like USPS Every Door Direct Mail (EDDM). Using this service, you can send flyers about your business, coupons, special offers, and other such pieces of mail directly to the door of people in a specific ZIP code or area!

Need Help To Advertise Your Small Business Locally? Contact Provaro Marketing!

At Provaro Marketing, we’re always here to help small business owners in Santa Rosa advertise their services more effectively. Local marketing and advertising can be hard to understand on your own – so don’t go it alone! Contact us online or call today at 707-595-7002 to get a free, no-commitment consultation, and see how our local SEO, web design, and marketing experts can help you bring in more customers.

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5 Reasons Why Marketing Is So Important For Small Businesses
Why Is Your Local Business Not Showing Up On Google Maps?
5 Advantages Of Hiring A Local Marketing Company
What Kinds Of Businesses Need Local SEO?
5 Tips To Help Your Local Business Rank Higher On Google Maps

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.