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Video marketing has been on the rise in the last fest years and it doesn’t show any signs of stopping. YouTube is the second most visited website in the world (after Google.) The average Internet user spends about an hour and a half a day consuming online video content. And, most businesses have caught up to the trend with 81% of them claiming that they are using video as a marketing tool.
But, if you are a small, local video, you may be wondering if video marketing will work for you. After all, your audience is local, and creating video content seems like an expensive endeavor.
Here’s how local video marketing can help small businesses.
It Can Help You Increase Brand Awareness
Video is an excellent way of getting people to learn more about your brand. Due to its visual nature, it can help prospects overcome certain biases and entice them to choose you over other local businesses.
You can use video marketing to present your business or emphasize the things that make you stand out, such as your location or the size of your business. This way, customers will know what to expect long before they step into your store.
Boost Your Online Presence
A lot of small business owners think that because they operate locally then they don’t really need an online presence. They assume that foot traffic, word of mouth, and traditional marketing techniques like flyers or local radio ads are more effective for them.
The numbers show an entirely different story.
That shows that your audience is online and is looking for local businesses that can help them solve their problems. By creating quality, engaging local video content, you can increase your online presence and bring more customers through the door.
One survey showed that 57% of consumers claim that branded videos gave them the confidence to purchase a product from a business. Video marketing can help you build trust with your audience and encourage them to try your products or services.
Try to use video content to showcase your expertise or educate your audience about your products. Show them how to use them, what makes them different, and highlight their benefits.
Over to You
Do you want to get started with local video marketing but don’t know where to start? We here at Provaro Marketing can help. We understand YouTube’s algorithm and know how to get your content rank high so that your target audience can find it easily. We also know how to create video content that is engaging and persuasive.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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