How Can Local Video Marketing Help Small Businesses?

By Sarah Giometti | Local SEO

Nov 28
How Can Local Video Marketing Help Small Businesses Santa Rosa CA

Let’s talk about local marketing, the thing a lot of business owners know they have to focus on, but so few truly know what it takes for their campaigns to work.

One potential method of leveraging local marketing is through the use of video. But video marketing seems like the kind of thing corporations with a lot of money to spare can do. Plus, how many people are interested in watching videos about your business?

Don’t get things twisted. Local video marketing for a small business can make a big difference. Here are some reasons why:


  1. It Can Present Your Story

    Sure, you probably have an “about me” page on your website, but we’d guess not a lot of people read it to actually get to know you.Put in into a video, however, and you have more chances of making an impact. Videos that tell the story of your business right can help people recognize your brand, and even know some behind the scenes aspects they were not aware of. For instance, are you a family-owned business? A lot of people would love to know it and show their support. Present your story in a professional video, and you can make it happen.


  1. It Shows Different Sides of You

    Customers love to see behind the curtains of the businesses where they shop, and a video is one of the most effective ways to give them this sneak peek. Sure, you can also post photos to show how you’re making a product, but a video increases the potential impact.With a photo, you’ll also have to write a note explaining what people are seeing – and they may not sit around to finish said note. Videos keep people engaged and entertained to really important things in local marketing.


  1. Make a Connection with the LocalsSince you’re a local business, you can leverage that in your local video marketing efforts, and show your standing in the community. This will work especially well if you’re present at important local events, where you can capture how your business is interacting with the community.


What Do You Need?

Local video marketing for a small business is not easy, you should know that right now. You can’t just buy a camera or use a phone to start shooting – you need a strategy. You need each video to come attached with a clear message, and a plan on how to convey that message visually.

If you’ve never used local video marketing before, it’s understandable if you have questions. But, if you want to truly leverage these videos and drive more customers to your local business, you may need some professional help, who can handle both the strategy and the production of high-quality videos.

We can help. Contact Provaro Marketing right now, and we’ll offer our support and expertise to help your local video marketing efforts.


About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.