Videos are such a versatile form of creating content that more and more small businesses are using them to get their message across the web. Most social media platforms today support video posts, which makes it extremely easy to share your clips and reach a big number of people that might be interested in your business.
When you have a small business, digital marketing is your friend: it is affordable, easily implemented, gives you immediate feedback from your audience, and takes very little to be shared by a large number of people. And local video marketing is the best step you can make towards more shareable and attractive content.
But what exactly does video marketing do compared to the classic content sharing methods, like email marketing or blogging?
For the average internet user, time is precious. Instead of reading a 1000 word article, they prefer seeing a video on the same subject. Images enrich the content and allow you to put more information in your message, without it becoming too difficult to follow. Even if you don’t have the tools or knowledge to record professional videos, you can start by getting one of the hundreds of video apps and experimenting with it.
The main source of value of the video is the idea behind it, so get creative and try to express your brand’s tone of voice and ideas through your video.
If you create video content that also pinpoints your location on the map, talking about the neighborhood, or listing the best services in the area, you shoot two rabbits at once. You will reach people who are interested in your industry as well as prospects who are looking for interesting things to see or do in the area. Such targeted content is excellent at bringing relevant visitors to your website and increase your sales.
Once you create locally relevant content, it is more probable that what you post online will be appreciated by your audience. When your message is targeted to a very wide range of customers, it is hard to come up with something that will interest everybody. But once you go local, you know what your audience expects and relates to, making it easier for you to use local video marketing for your purpose.
Besides creating content that attracts new customers to your business, you can use the huge potential local video marketing has to keep your existing customers happy. Give them tutorials, Q&As, special mentions in “Thank you” videos or you can even invite your best customers to give their reviews in a video format.
Once you have tried your first local marketing video, you will definitely want to do more. For more information and in-depth know-how about local video marketing, contact our digital marketing team and ask us anything.
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