How Local Businesses Can Improve Their Online User Experience

By Sarah Giometti | Local Marketing

Jul 12
How Local Businesses Can Improve Their Online User Experience

Did you know that close to 90% of online shoppers claim that they would leave a website if they had a poor user experience? Or that 53% of mobile site visitors don’t wait for more than three seconds for a page to load?

You probably put a lot of effort into your marketing and advertising strategies, but the user experience can ultimately make it break your business. And, when you are competing with both local, national, and global companies for the same target audience, you can’t afford to make any mistakes. 

With that in mind, here’s what you can do to improve the online user experience.

Make Your Website Easy to Navigate

Have you ever clicked on a website looking for information only to leave it seconds later because it was too confusing?

When it comes to user experience, simplicity is always the best approach. Try to organize your site in a way that is natural and intuitive. Your site visitors should be able to find the information they need quickly and without having to look too much around. Make sure the information is clear and concise and that the links work. 

Make Important Information Easy to See and Click on

You don’t want your online visitors to take forever to find your products and neither do they. Make sure that the most important information is easy to find and just a few clicks away. We’re talking here about the product pages, contact us page, your phone number, email address, and so on.

You should also feature your logo on all pages. You want to build trust with your potential customers and show them that you are a legitimate business, not just a random site they stumbled upon.

Keep Your Design Neat and Simple

A lot of small businesses try to stand out by being bold in their design choices. But, there’s a very fine line between a bold design and a cluttered design. Too many elements can make your website look crowded, of poor taste, and tiring.

Don’t be afraid to use white space, stick to one style, and only use imagery that is relevant to your business. 

Make Sure Your Site Is Mobile-Friendly

Over 58% of online traffic comes from mobile devices, so it’s safe to assume that a vast majority of your target audience will use their smartphones to access your site.

What kind of experience are they going to have when they land on your site?

Make sure your site displays well on mobile devices and your prospects can navigate it just like they would on their computers.

Make Sure Your Website Loads Fast

As we mentioned before, if your website takes too long to load, then users are going to leave it and look for the next best thing. Optimize your site to make sure it runs smooth and fast – compress images,  avoid running unnecessary scripts, and so on. 

Final Thoughts on Local Marketing

Is your local business website ready to compete with the world? If you are not sure, you can run our free SEO audit and check the health of your local marketing. Or you can get in touch with us online, or call us at 707-595-7002, and let us help you grow your local business.

Related Articles:
What Are Local Search Services for Small Businesses?
How to Add Services to Your Google Business Profile
What Is the Benefit of Local SEO With GMB Optimization?
GMB Is Now Google Business Profile: What Does This Mean for Local Businesses
How to Get More 5-Star Google Reviews For Your Local Business

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.