These days, successful marketing happens almost entirely online, especially for small local businesses. If you want to reach your market, you need to have well-executed inbound marketing strategies, an active social media presence, and an easy-to-use and informative website. While many factors affect the effectiveness of each of these marketing strategies, one factor remains equally important for all of them: current and eye-catching content. While social media, blogs, and other inbound content need weekly or even daily updates to remain relevant, your website needs slightly less attention. Still, how often should you redo your local business website in order to make it effective?
Establishing how often you need to redo your local business website isn’t necessarily straightforward. Many factors can affect how often a small business needs to redesign its website. You want your website to look modern and provide up-to-date information. If your website imagery looks stale or your products have changed but your website hasn’t, you probably need to redo it. In addition, you don’t want your SEO to become ineffective or search rank to fall. Regular updates to your website are necessary to keep up with changing algorithms.
Some website changes require fast action. For example, a technology may go obsolete virtually overnight, requiring you to immediately redesign your website. (Remember when iPads and iPhones stopped supporting Flash? These things change website standards fast!) Other changes become necessary more slowly. Like clothing, web design trends come in and out of fashion. If you chose a very trendy design, you may need to redo your local business website when that design falls out of style or risk looking irrelevant or outdated. Ultimately, the best reason to change your website is when its not working for your needs. If you want more traffic, more online sales, or simply more visibility, you’re going to need to redo your local business website.
How Do I Know Whether My Local Business Website Needs a Redesign?
If your website isn’t formatted well for mobile, doesn’t have up-to-date product information, or simply looks like it was designed in the early 2000s, it’s obviously time for a website redesign. But what if your website looks relatively modern and isn’t delivering distinctly outdated information? Does it need a redesign simply because you haven’t touched the homepage in a few years?
It’s difficult to say for sure without an honest appraisal of your company’s webpage. There’s no simple, established time period that a website can last before it needs a redesign. Still, the most successful companies tend to redo their local business websites every two to three years. This ensures you aren’t overwhelmed with constant updates, but it also keeps you responsive to changing technologies, website trends, and SEO requirements.
If it’s been more than a few years since you’ve redone your website, it might be time for an update. Not sure where to start? Don’t worry. At Provaro, we specialize in local, small business websites, and we’re happy to help you decide when and how to redo your local business website to maximize the benefits to your bottom line.
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