Google My Business is a powerful way to drive local traffic to your website. Whenever customers look for products and services in their area, Google will actually first display business profiles before the normal search result links.
Optimizing your Google My Business page is an integral component of your local SEO strategy. The goal of these profiles is to give users all the information they need in order to make a decision right there in the profile.
Let’s say you’re looking to drink a good cup of coffee in a new area. Most people will search for something like “coffee shops near me”, or something similar. Google will then take their location and search intent to show them a list of local coffee shops.
Now, with the usual search results, the user would have to click on each individual link in order to find out more information about the coffee place. But with Google My Business, they can get almost everything they need without leaving the search engine:
Moreover, users can simply click on your address and open the Google Maps app, which can help navigate them to your business. This can greatly improve your business’s visibility in local searches and even drive more customers to your shop.
Depending on the type of business you have, your Google My Business profile may allow you to add different types of services that reflect your business.
For instance, if you are a restaurant, your services can include:
Users need this information to make a decision quickly. For instance, if a restaurant lacks the “delivery” service, they know they need to keep looking for another place to order food at home, without having to call the restaurant and ask.
Here’s how you can add services to your Google Business Profile:
Google also allows you to add custom services, in case the existing list doesn’t include all your offers.
Does your local SEO effort need more fuel? The Provaro Marketing team is happy to assist you!
We encourage you to use our free tool for an SEO audit and get a better idea of how your current efforts are working out.
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