How To Build A Facebook Audience Persona

By Sarah Giometti | Analytics

Feb 03

A “persona” is a powerful marketing tool to keep your marketing message directly related to your target audience by knowing who your audience is in the first place. In this week’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about how to create a Facebook audience persona using the free data inside Facebook.

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.