How to Increase Your Google Business Profile Conversions

By Sarah Giometti | Google My Business

Oct 18
How to Increase Your Google Business Profile Conversions

By now you probably know that having a Google Business Profile (formerly known as Google My Business) is essential to growing your local business. That’s because:

  • Queries that include the keyword “near me” have skyrocketed in recent years, and if your business can’t be found, that’s a lost opportunity right there.
  • Over half of the prospects that check your Google Business Profile will visit your website.
  • The vast majority of users (about 97% of them) learn about local businesses through the Google Business Profile pack.

It’s evident that you need to focus your attention on Google Business Profile. The question now is: what can you do to increase Google Business Profile conversions?

Here are some tricks to keep in mind:

Get More Reviews

Imagine you are looking for an Indian restaurant in your area and find one close to you that only has one five-star review.

Are you going to choose this one or continue with your search?

Most probably, you will continue with your search.

The number of reviews can influence how many people check your business and convert. A high number of reviews can show prospects that countless other people have tried your business and rated it.

So, don’t hesitate to ask your customers to review and rate your business.

Don’t Be Scared of Negative Reviews

You will receive negative reviews – that’s the reality of any business. You can’t please everyone and you shouldn’t try to hide or diminish someone’s negative experience.

If a user posts a negative review, instead of ignoring it or taking a defensive stance, try to understand why the customer was unhappy and how you can help them. If the user sees that you are genuinely trying to help them and want to improve your services, they might turn their negative review into a positive one.

Make Sure Your Listing Is Complete and Up to Date

The more relevant information you include in your listing, the higher the chances to appear high in the search results. But, you can do more than just include your business name, address, phone number, email address, and operating hours. Here’s how to take your listing one step further:

  • Include keywords in your Google Business Profile title;
  • Use location keywords on your landing pages
  • Include a link to your website in your Google Business Profile description
  • Add photos to your listing
  • Create Posts to help boost your conversions

Do You Need Help Boosting Your Online Local Presence? We Can Help!

In this day and age, with more and more consumers looking for products and services near them, it’s important to make your business visible in local search. But, simply setting up your Google My Business Profile and hoping customers will start pouring in isn’t going to do the trick. You need to know how to optimize and leverage your listings to make the most out of what Google has to offer.

That’s where we can come into play.

At Provaro Marketing, we can help you create and implement an effective local marketing strategy.

Get in touch with us now and request a free local SEO audit. You can also use our online form to contact us, or give us a call at 707-595-7002.

Related Articles:
How to Add Services to Your Google Business Profile
What Is the Benefit of Local SEO With GMB Optimization?
GMB Is Now Google Business Profile: What Does This Mean for Local Businesses
How to Get More 5-Star Google Reviews For Your Local Business
5 Benefits of Adding Embedded Reviews to Your Website
Local SEO: How to Improve Your Local Ranking on Google

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.