Google My Business has many amazing features that can help local businesses bring more people to cross their thresholds.
But the conversation around optimizing a Google My Business listing usually has to do with the contact information a potential customer needs to visit or get in touch with a business:
All of which need to be constantly updated to make sure a potential customer has accurate information on how to easily reach out. But there is one component of the Google My Business listing that doesn’t get as much attention: the description.
Consumers don’t just want to see where your business is located or how to reach you easily. They also need to know who you are, and what you do.
Google My Business is a great way to make a first impression, and it’s best to leverage the description section to quickly tell people your story. Sure, they can access your website and find out more – but that’s a type of effort not everyone is willing to make when they’re looking for a simple and quick way to address a need.
Or, they can look over the reviews and see what other people have to say (and most of them will), but other people still might not catch the specifics of what your business does. They certainly can’t do it as well as you would.
So having a Google My Business description is a good way to tell people more about what you do, without having to listen to what others say, or visit another web page just to get to know you.
Resist the temptation to copy paste a few paragraphs from your ‘About’ website page or descriptions from other internet listings.
To optimize your Google My Business description, you need to think of user intent. When someone comes across your listing, they are most likely looking to address a certain need on the spot. So it stands to reason your description should convince them you are the place to visit or call.
Here are a few ways to optimize your description:
If you need extra help in optimizing your Google My Business description or improving your marketing efforts, we at Provaro Marketing can help. Call us now at 707-595-7002, or use this online contact form.
You can also check how you’re performing in the SEO department by using our FREE Local SEO Marketing Audit tool and get a unique report to discover potential improvements for improving your local website traffic.
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