How To Optimize Your Google My Business Description

By Sarah Giometti | Google My Business

Jul 28
How To Optimize Your Google My Business Description

Google My Business has many amazing features that can help local businesses bring more people to cross their thresholds.

But the conversation around optimizing a Google My Business listing usually has to do with the contact information a potential customer needs to visit or get in touch with a business:

  • Phone number
  • Address
  • Email
  • Website and other relevant links, etc.

All of which need to be constantly updated to make sure a potential customer has accurate information on how to easily reach out. But there is one component of the Google My Business listing that doesn’t get as much attention: the description.

Why You Need to Optimize Your Description

Consumers don’t just want to see where your business is located or how to reach you easily. They also need to know who you are, and what you do.

Google My Business is a great way to make a first impression, and it’s best to leverage the description section to quickly tell people your story. Sure, they can access your website and find out more – but that’s a type of effort not everyone is willing to make when they’re looking for a simple and quick way to address a need.

Or, they can look over the reviews and see what other people have to say (and most of them will), but other people still might not catch the specifics of what your business does. They certainly can’t do it as well as you would.

So having a Google My Business description is a good way to tell people more about what you do, without having to listen to what others say, or visit another web page just to get to know you.

Tips for Optimizing your Google My Business Page

Resist the temptation to copy paste a few paragraphs from your ‘About’ website page or descriptions from other internet listings.

To optimize your Google My Business description, you need to think of user intent. When someone comes across your listing, they are most likely looking to address a certain need on the spot. So it stands to reason your description should convince them you are the place to visit or call.

Here are a few ways to optimize your description:

  • Add relevant keywords
  • Tell people why you’re different from other similar business
  • Keep it short and to the point
  • Don’t repeat information they already have (such as your contact information)
  • Give them an incentive (such as a special offer for first-time visitors)
  • Shortly address concerns that might prevent them from reaching out (such as price, accessibility), etc.

We Are Here to Help

If you need extra help in optimizing your Google My Business description or improving your marketing efforts, we at  Provaro Marketing can help. Call us now at 707-595-7002, or use this online contact form.

You can also check how you’re performing in the SEO department by using our FREE Local SEO Marketing Audit tool and get a unique report to discover potential improvements for improving your local website traffic.

Related Articles:
What To Do If Your Business Is Not Showing Up On Google
5 Ways Local Businesses Can Optimize Their Google My Business Listing For More Clicks
What Kinds Of Businesses Need Local SEO?
How Can I Advertise My Small Business Locally?
5 Local Small Business Marketing Strategies You Should Implement Right Now

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.