We all get busy, we get it. What’s the first thing busy entrepreneurs push to the back burner? Marketing and social media. Before you know it, several weeks have gone by and your page is nothing but crickets, silently chirping away. Your fans have moved elsewhere. The interaction you’ve worked so hard to build has disappeared. Facebook thinks you’ve disappeared, so your pagerank slowly drops (this means less of your hard won fans will see your new posts). One of the biggest issues many of our clients face, when managing their own social media, is finding the time to post on a regular basis. Posting on a regular basis (often and consistent), is essential to a successful social media strategy. We always recommend that our clients schedule as many posts as possible in advance. Why? Because by planning out your social media content strategy a month at a time, you know exactly what you want to post and when to do it. By scheduling updates to post at a later date and time, you eliminate the risk of “forgetting” to post and leaving your fans with no communication for an extended period of time.
After recommending this strategy to one of our clients, they asked us how to actually schedule posts in Facebook. This got us thinking that there are probably a lot of Facebook page owners/admins who might not know exactly how to do this. What a great blog idea! So here is your step by step guide to scheduling posts for your page in Facebook.
If you are using the page as yourself, the scheduling options aren’t available. You can easily change this at the top of the screen.
Make sure you add the copy, image and/or link that goes along with this post.
After you click the clock icon, you’ll get an expanded set of options at the bottom of your post.
Clicking the calendar icon will give you a monthly calendar drop down to make selecting your date easy.
We hope you look at your post interaction history (in the admin panel page insights…another post for another day) that tells you which day(s) of the week, and time(s) of day, you get the most interaction from your followers. This will help you to know what time to schedule your posts in the coming month.
Yep, you got it. Click schedule. It’s that easy.
Wait….I scheduled some of my posts, but I forgot which days I selected. Or I might want to post something different than what I scheduled. How do I see what I already planned? Easy….in the admin panel!
In your admin panel (at the top of your page above your cover photo, about in the middle) click on the drop-down menu called ‘Edit Page’.
The fourth option on the list that drops down is the ‘Use Activity Log’. Click this choice and your new screen will have your scheduled posts at the very top. Now you can edit the content of the post AND reschedule for a different date or time (you used to have to delete and start over…some Facebook changes are for the better!).
That’s it. It really is that easy to schedule your posts. On Facebook, posting daily is ideal, but you’re busy, we get it. Figure out how many content ideas you can commit to creating in one month (10, 15, 20) and space them out throughout the month. You don’t need a perfectly regulated schedule (every Monday, Wednesday, Friday). You just need to post regularly and consistently, every month.
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