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Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about taking advantage of voice search for your small business. In this day and age of personal assistants in our TVs, and our smartphones, our tablets like Google, Google Now, Siri, people are asking questions as part of their search versus just typing in keywords. So as you’re creating content or optimizing your website, you want to have that in mind. Do you want to answer questions that people are searching for? And a way to find that content is to go to Google and start to type in a question and see what auto-populates. Those are Google suggestions and those are actually what people are looking for in this day and age.
So instead of saying five tips to social media, you can say, “How is social media useful to my small business?” So you want to have the title as the question that people are asking and then give them an answer because that way you’re educating them but then answering the question that they already had. I hope this helps you in figuring out what to use your content and how to take advantage of voice search in this new era. If you like this video and the other content on our channel, please click subscribe, and I will see you in the next video. Thank you.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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