How To Use Facebook Marketing To Grow Your Business

By Sarah Giometti | Facebook

Nov 09

In today’s social media-fueled marketing reality, Facebook is a vital tool for reaching your customers. If you want to use Facebook marketing to grow your business, pay close attention.

Unfortunately, Facebook serves no real purpose unless your posts successfully grow your business and generate revenue.

While almost any content can reach your ideal customer, only a targeted Facebook marketing strategy will motivate those people to act on your offer. There are three simple ways you can successfully use Facebook marketing to grow your business.

1. Connect with your ideal customers in meaningful ways.

Social media is all about connections. That may seem obvious, but far too many marketers overlook just how important the social aspect of Facebook is. Your audience can recognize when your Facebook marketing strategy is inauthentic, and they won’t respond to it. In order to succeed, you must fully engage with your followers by responding to their needs and providing value in every post. Listen to your customers and cultivate a Facebook page around what they are truly looking for from a company like yours, and respond to every person who posts on your page. Even small effort at meaningful connection, such as thanking a poster for their comment, goes a long way in building a profitable relationship.

2. Create valuable content and incentives to buy.

Content is king on Facebook. If your posts don’t help your audience, they won’t convert, and you’re likely to lose their attention, no matter how responsive you are to each individual. Leverage incentives such as freebies and giveaways for an even bigger push to buy. In fact, incentives, especially giveaways, are often what attract followers to begin with. According to a study by Exact Target, 36% of Facebook likes are motivated by a freebie or a sample in the first place. The ROI on the right incentive is always there, so don’t be afraid to provide that value.

3. Make social media about them, not you.

The biggest mistake some companies make is forgetting that social media should be all about the customer. If your Facebook page doesn’t make the answer to the question “What’s in it for me?” obvious to each visitor, you’ll struggle to ever build traction. All posts should focus on customer needs and desires, not what you think is important about your product and company. Put the customer first, and you will make Facebook a powerful tool for you both.

If you do these three things, your Facebook marketing strategy will be a huge success. Of course, that success won’t happen overnight. It takes time and testing to find out what content works best for your customers and in your industry. Take the time to learn about your customer base, and you’ll be able to serve them better on Facebook, converting this into a flourishing business. Get started researching your customers’ needs today for better results in the future.

Want to jumpstart the process? Let a social media expert share their expertise with you for a firmer foundation. At Provaro Marketing, we are always available to help.

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.