In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers to yet another iteration of how the biggest search engine will process searches and filter results. Despite the seemingly innocent name, this latest algorithm has more than a few eyebrows raised in the world of SEO.
First of all, this change represents the single largest change in the world of Google search modifications in the last ten years. The biggest revelation in the newest phase of search engine technology is that there are two major themes emerging. First of all there is a continued shift to making it easier and easier to utilize the search engine functions on mobile devices. As technology begins to evolve, research continues to show that the amount of people that find their information via mobile devices far outweighs those that are using desktop versions to seek that same information. So what does that mean for you and your website? If your website is not optimized to follow this trend, then you will be left behind in the race to land on the front pages of search engines.
Next, Hummingbird is also geared towards seeking to provide more relevant search results in terms of looking at the intent behind searches. When people are using their mobile devices in order to search, they tend to come at their search from a more conversational angle than they do when they are searching on a desktop. This dramatic shift will impact not only how your website is ranked in search engines, but it also impacts how you should tag future posts. These new filters will be better positioned to filter based on the intent of your search rather than the actual keywords entered. This also means that if you do not have a mobile friendly setup on your site, then you are behind the eight ball in terms of being successful in the ever-changing world of SEO.
As each day passes, things will continue to change and evolve. What is acceptable in the world of SEO today may not be what is acceptable tomorrow, and this evolution in terms of Hummingbird is just one example of that fact. You have enough going on in your business world, without having to worry about how changes in an algorithm will impact your website, that’s what we are here for. When you place your trust in us, you are then free to do what you do best . . . drive results and build your vision.
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