How ICT Can Help You Achieve a Better Search Engine Ranking

By Sarah Giometti | SEO

Sep 16

The goal of any website is to drive traffic to your business and serve as a way to source new customers and build a relationship with your already existing clientele. In order to accomplish this though those clients and potential clients must be able to find your website. Sometimes getting your website found by those clients and potential clients can be easier said than done. The key to ensuring that your website maintains a key position in search engines is to select the right marketing company to help you along your journey.

Let ICT Conduct a Site Analysis

The first step in achieving a better search engine ranking is to allow ICT to conduct a website analysis. Every website has a set of keywords that determine its position in search engine rankings and when those key phrases are optimized, then you achieve greater search engine results. A site analysis will not only identify which key phrases that you need to build your site around, but it will also identify the number of searches that are typically associated with those key words. When you are able to achieve a better search engine ranking for key words that have a large number of searches per month, your website will achieve higher traffic results.

Why DIY SEO is Not the Answer

As a business owner, one of your top concerns is obviously your bottom line, and you are always looking for ways to minimize costs while at the same time maximizing results. As part of that effort, there are certain tasks that you choose to complete yourself and certain tasks that you outsource to professionals. Achieving better search engine results is one of those critical tasks that you should trust to a professional. As a business leader your focus should be on the global strategy of your brand as that is the key factor in driving the overall profitability of your business. When you outsource the task of SEO management, you also ensure that you maintain the results that will drive traffic to your website. There are constantly new trends and factors that influence your goal of achieving a better search engine ranking, and when you choose a professional you free yourself from the task of researching those tasks and are able to focus on the strategic vision of your brand.

Achieving top results in search engines is a key to the success and longevity of your brand. Most people opt to find the answers to their search queries on the front page of the search engine, which means if you are allowing your competition to rank higher than you in keyword searches, you are leaving money on the table. Make a key business investment by choosing ICT as your partner in achieving better search engine results. In term what you will get is a return on investment that will help ensure the overall longevity of your brand as a whole.


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About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.