Improve Your Local Business Marketing with These 5 Video Ideas

By Sarah Giometti | Local SEO

May 08
Improve your Local Business Marketing with These 5 Video Ideas

Video content is on the rise, and it's not difficult to understand why. Customers nowadays want engaging, dynamic and valuable content that helps, educates and entertains them. It is why most social media platforms are integrating video content and prioritizing it.

As a small business owner, you may think that creating video content is only suitable for experienced companies that have a big marketing budget for hiring a specialized crew and professional equipment.

Fortunately, creating video content is easier than it was before. Moreover, the audience is used to organic, raw videos that bring value through an impactful message and fresh style. You don’t have to create a professional looking video for your website; you just have to be creative and connect to the real needs of your audience.

Here are five video ideas that you can use for your local business.


Creating tutorials is a great way to establish yourself as an expert in your industry. You can use the search queries that bring visitors to your website to choose the exact topic of your video, as it’s the best way to find out what people are actually curious about.


It may seem counterintuitive, but posting reviews of your competitors on your webpage can actually help your business. Video reviews like “the best 10 restaurants in Houston” will bring visitors to your website and give them valuable information about your area. Just remember not to include your own business in the reviews. How so? Well, just by being confident enough to advertise the competition, your business is already gaining trust points and is viewed as a leader in your niche.

Local Guides

Expand your content topics by creating local guides for visitors and residents of the area. Keep in touch with local institutions and events and show your viewers how to get to the best places in your neighborhood. This might seem like a vague subject to be approached by a specialized company, but being a part of the community should be important, no matter the niche you belong to.

Behind the Scenes

Do a “behind the scenes” video on a topic of your choice: bloopers from a previously released video or a clip of how you prepare every day to open the store. Customers like this type of content because they like a business to have a human side that they value and not try to hide.

Present Your Team

For the same reason as the previous point, a video about your team members showing a few personal things about them will help the audience relate to your brand and remember it more easily.

If you want to find out more about video content that can help your local business, contact our team and let’s put a plan together!

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.