Is SEO Dead For Local Business?
No. Google is still vital to the growth and success of local business. You just need to be a little more creative to make it work for you.
Google is the largest search engine in the world, processing 3.5 billion searches every single day (or about 40,000 searches every second). To make this even more incredible, Google owns the second largest search engine in the world: YouTube. Almost 5 billion videos are watched on YouTube every single day. The traffic is there, you just need to find it.
SEO Is A Moving Target
Google wants to give their searchers what they want, which is the most relevant results to any search query quickly. In order for you to get ranked #1, and take advantage of a piece of that 3.5 billion search pie, you need to know what the search queries are and then create a strategic approach to getting in front of those searchers.
Paid vs. Organic Search Results
Pay-per-click (PPC) has its place, but local businesses rarely have the budget necessary to make PPC really effective. With 70-80% of search engine users ignoring paid ads, it just doesn’t make sense for a local business to spend their limited budget on a method that 70-80% of their audience will ignore. With organic SEO work, once you get yourself on the first page, you often stay there for a long time. For free.
What is on-page SEO?
What we call on-page SEO is the work we do within your own website. After we conduct keyword research (to find out what people are searching for), we go through your website and optimize both the content and the actual website code to help you start to move up in the rankings.
What is off-page SEO?
Off-page SEO is all the work done throughout the internet that helps get you ranked locally. This is especially important for local businesses, because this is the data Google looks at when deciding who shows up in local search results. The most important piece here is cleaning up your listings (business information) on more than 50 different directories across the internet and ensuring the information matches what is in your Google Local Listing. Google doesn’t want to be wrong, so we help it be right about you.
Organic SEO is a marathon and not a quick fix, but worth it in the end as you reap the benefits of today’s work for years to come.
Provaro Marketing is a Google Partner, specializing in Google Adwords.
Do you know how your local business shows up online?
When was the last time you checked your business online?