How People Search

By Sarah Giometti | Inbound Marketing

Aug 19

In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals.  That was an over-simplified explanation.  The most important thing to remember in modern SEO strategies is this:  if there is no value to the person who conducts the search, there is no value to the search engines and you don’t rank well.  What does that mean for you?  Build your website for users.

People generally conduct three types of searches.

  1. Transactional.  These are queries where the person wants to do something like buy concert tickets or watch a video.
  2. Informational.  These are queries where the person wants to know something such as the best restaurant in town or perhaps how to implement SEO strategies on their website.  That may have been how you found this eBook.
  3. Navigational.  These are queries where the person wants to go somewhere on the Internet.  Maybe they’re looking for their favorite football team’s website.

How do you use this information to make your website better?  Think about how people search, and what they search for.  Then, design your website to provide value to those people.  When you do that, the search engines will find you.

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