Local Marketing Strategies for Your Small Business

By Sarah Giometti | Local Marketing

Mar 22
Local Marketing Strategies for Your Small Business

If you are a small local business, it can be easy to feel intimidated by the variety of marketing strategies and channels available. Should you focus on social media, stick with traditional marketing like flyers and radio ads, or should you buy online ads?

In this article, we are going to explore the most effective local marketing strategies for your small business.

Invest in Local SEO

Not only is SEO budget-friendly, but it’s also one of the most effective ways of building your online visibility. True, this strategy takes some time, a lot of constant work, and a lot of patience until it shows results, but it’s an essential element of growing an online business. That’s because over 90% of consumers will use their mobile devices to find a business near them, and if you are not among the options, then that’s a huge opportunity missed.

Be Active within the Community

Get the word out about your business by attending local events that are relevant to the products or services you are selling. Create eye-catching business cards and flyers and share them with your target audience. Let people know what your business is about and what services you can provide to them.

Build Your Website

More often than not, customers check online to learn more about the business before buying their products. If your website has an outdated design or is difficult to navigate, then that can discourage your prospects to shop from you. Make sure your site is visually stunning, has intuitive navigation, and can help users get to the information they need easily and quickly. Your site should also be mobile responsive as most people nowadays use their smartphones to shop online.

Get Your Business on the Local Business Listing

Don’t forget to list your local business on Google, Bing, Apple Maps, and other relevant online locks business listings. Make sure to include accurate and comprehensive details about your business name, contact details, address, email address, operating hours, photos, and so on.

Start Networking

We are actually not talking about online social networking here, although you should definitely build your social media presence too.

But, you can also promote your business by joining specific local associations that can help get the word out about your brand. Get contacts, exchange services, or even combine resources for collaboration.

Ask for Referrals and Reviews

Your customers can be your best advocates. Make sure you ask them to review your services and refer you to other potential customers. Have a review system implemented so that people can easily share about their experiences.

Leverage Social Media

Use social media to build a community. Engage with people online, answer their questions, post about promotions, exclusive sales, gift cards, other services, and so on. Create posts that help users get a better idea of who you are and what you are doing.

Do You Need Help Marketing Your Local Business?

If you are interested in learning more about how you can market your local business or are feeling overwhelmed by the process and don’t know where to start, Provaro Marketing is here to help. Fill out the online form here to get in touch, or call us at 707-595-7002.

If you’d like to know more about the current state of your local marketing, request your free local SEO analysis today.

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About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.