Expert Marketing Services For Your Local Business.
Google’s biggest fear is sending a potential customer to a local business that no longer exists. Or is closed when Google thinks it’s open. In order to avoid being wrong, Google has a challenge: how much trust can they put in the local data, and how do they rank the local search results?
If Google's got a website and lots of different data around a business it's fairly easy for them to rank that in their search results. When Google doesn't really have a website for all these businesses and all it has is the address information they've got to come up with an entirely new algorithm. The only real data that Google has to go off is the business name, address, and phone number.
So how does Google, and your community, know if it can trust your business information? This is where online listing accuracy, primarily on Google Maps, comes into play. Google scans directories all over the internet looking for your local business information and compares it to the information they have. If it matches, then Google is more likely to trust you and send customers your way. If it doesn’t, you’ll be demoted in the local maps listings the next time a potential customer searches for your type of business.
In a community like Santa Rosa and Sonoma County, if people have a hard time finding you (or your information is wrong), they will shout it from the rooftops.
When 72% of consumers who perform a local search visit a store within 5 miles of their current location, you can’t afford to have Google demote you because your local business information isn’t accurate.
When 78% of location-based mobile searches result in an offline purchase, you need to get in front of the customers making these searches.
Where Is My Local Business Listed Online?
This is just a small list of some of the local search listings that you have to make sure are accurate before Google will trust you.
(Don’t worry, we have a simple, easy system to help keep your listings accurate.)
Google My Business Is Not Enough
You’re on Google My Business, Yelp, and Facebook…so you’re doing great, right? Sort of. Google My Business, combined with over 50 online listings, plus online reviews accounts for over 40% of your ability to rank online locally.
When was the last time you checked your reviews online? How often do you proactively request reviews online from your happy clients? Did you know that 89% of users say online reviews influence their buying decisions?
You Can No Longer Ignore Your Online Reviews
90% of Consumers Trust Online Reviews As Much As Personal Recommendations.
You read that right. 90%
About 67% of consumers will read 6 reviews or less before they form an opinion about a given business. Do you have 6 reviews on Google?
When was the last time you looked at your reviews online? Are you monitoring for potential negative reviews (just in case), so you can fix the issue quickly?
Why Are Online Reviews Essential to Local Search Results?
Local search engines love online reviews because consumers love online reviews. They’re in the business of providing people on-the-go or at home with the most accurate information to help them predict and make decisions around their future purchases.
Google My Business + Other Online Directories + Online Reviews
This is the winning combination to getting found locally online. You can’t afford to ignore your online listings and reviews any longer. Check your online listings and take the first step in helping Google help you.
Do you know how your local business shows up online?
When was the last time you checked your business online?