The majority of traffic generated to websites is delivered by search engines such as Google, Yahoo!, and Bing. There are other methods to generate traffic to your website such as through social media channels and advertising, but the primary source of traffic generation begins when a person searches for you, your products, and/or your services.
While innovations in online advertising continue to draw better targeted traffic than the online advertising methods of old, some of these methods still rely on a certain level of optimization on your website in order for them to work properly. However, traffic generated from online ads still pales in comparison to traffic generated from organic searches.
Search engine traffic can make or break your online success. Targeted traffic to your website can provide publicity, revenue, and exposure like no other channel of marketing. Your dedication to invest your time in SEO can be the one marketing strategy that generates the best return on investment for your online success. In fact, if you find that you just don’t have the time and would rather hire ICT Marketing or another company to provide you with SEO services, it can still give you the best return on investment.
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