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In this week’s Social Media Wednesday, Sarah chats with Ryan Perry of Simple Biz Support about creating a strategy for the upcoming holiday season. In this broadcast, we give small businesses easy to implement tips to create an effective social media holiday season strategy.
Rebrand your social media channels to include the holiday season. Update your cover photos (on Facebook, Twitter, LinkedIn, Google+, and YouTube). Need help with this? We highly recommend Chelsea McKenna Design and Designs by Dani, our preferred graphic designers.
Offer a special “social media only” offer for the holiday season. Possibly a percentage discount to your website or to bring into your store. If you include a deadline, it implies urgency which drives people to take advantage of the offer sooner, rather than later.
Share your personal holiday traditions with your community and encourage them to share theirs with you. What are some of the things you love the most about the holiday season?
Share one of your favorite holiday memories with your community and encourage them to share with you.
Create a unique hashtag to use with your holiday content strategy. Be sure to use this hashtag in every single post on each platform. Encourage your community to use this hashtag when sharing with you.
Ask your customers to provide a video testimonial of your product and/or service. People believe other people’s reviews, so this can be a powerful way to convert followers into customers by using these testimonials.
Share some of your favorite holiday recipes with your community and encourage them to share theirs with you.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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