By Sarah Giometti | Analytics
In this week’s Social Media Wednesday, ICT’s owner Sarah Giometti chats with Ryan Perry of Simple Biz Support about paying attention to your social media efforts. You don’t need to dig into the full Facebook insights or analytics every day, but you should do quick looks at what kind of engagement you are getting on […]
By Sarah Giometti | Advertising
You can generate traffic by placing ads with an online platform such as Google AdWords and get right to the top of the page on certain search results. Remember that you are always competing for those positions with other companies that have the same idea, and some keywords are easier to do this with than […]
By Sarah Giometti | Marketing
What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]
