Tag Archives for " Four C’s "

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Feb 27

What is a Marketing Mix?

By Sarah Giometti | Marketing

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s. Basically, the “mix” is: price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]