By Sarah Giometti | Analytics
The goals of any marketing campaign are simple, get your message in front of prospective clients, and gain as much data as possible from those that you are interacting with. There have been some changes recently that may impact the way that marketers gain the insight they need to effectively run a campaign. Google has […]
By Sarah Giometti | SEO
One of the cornerstones of search engine optimization has always been the choice and placement of keywords. Prior to writing an article or a blog post, you would research the keywords that would bring you the most traffic, and then ensure that you placed those terms throughout the article in optimum places. Then, the flip […]
By Sarah Giometti | Analytics
Analytics are a key part of inbound marketing . . . or any marketing, for that matter! You need to know how many people visit your website. You need to know how many are unique, how many return, what pages they visit, how long they stay, on what pages they enter your site, how they […]
