Tag Archives for " Inbound Marketing "

Marketing nowadays has become a challenge for every business. While there are more channels on which to reach customers, there are even fewer effective ways to reach the market. Our customers are disenchanted by many traditional marketing methods, and the reach of many of these diminishes daily. Luckily, inbound marketing offers a way to better […]

In this week’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about turning your employees into Social Media Advocates for your business. Watch the video below and let us know how you’ve turned your employees into your best brand advocates on social media.

In this weeks episode of Social Media Wednesday, I chat with Ryan Perry of Simple Biz Support and we will debunk the myth that it’s not possible to track sales from social media activities. Using a simple “squeeze page” and some tips, we’ll show you with black and white numbers the effectiveness of a social […]

In this week’s Social Media Wednesday, ICT’s owner Sarah Giometti chats with Ryan Perry of Simple Biz Support about paying attention to your social media efforts. You don’t need to dig into the full Facebook insights or analytics every day, but you should do quick looks at what kind of engagement you are getting on […]

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

The goal of any website is to drive traffic to your business and serve as a way to source new customers and build a relationship with your already existing clientele. In order to accomplish this though those clients and potential clients must be able to find your website. Sometimes getting your website found by those […]

Last week, we posted a list of the 12 Most Popular Websites in the World.  You might think there isn’t any difference between that article and this – oh contraire!  Internet traffic counts alone do not make you a popular website, nor will it lead to additional sales. Highest Internet Traffic Should you strive to […]

We’ve compiled a list of the 12 most popular websites in the world.  Not surprisingly, 10 of them are located in the US, and 2 are located in China.  We were going to list the top 10, but decided it was important to include LinkedIn in the list – making Facebook, Twitter, and LinkedIn the […]

As an Inbound Marketing professional, I understand strategies to turn traffic into leads and nurture those leads through my marketing funnel until they are ready for the sales funnel.  But will it work to move portions of these two funnels around? Inbound Marketing Funnel The top of the inbound marketing funnel is all about bringing […]

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]