Tag Archives for " Marketing "

By now, you should know that local businesses rely heavily on Google My Business to put their local business in the top search results. Google My Business allows you to easily interact with potential customers through the search engine and Google Maps. It also allows you to actually publish content on your Google My Business […]

If you are a local business, then Google My Business is the best way to show up in local, organic Google results. Managing it properly, however, is often easier said than done. You have probably listed your info already and worked on getting more reviews from clients, but there is one more tool integrated into the […]

If you’re a small business owner, then generic SEO won’t be enough to bring relevant customers through your door. You should focus instead on local SEO if you want to generate leads, sales, or online revenue.   Why Is Local SEO for Small Business So Important? Being online might not make sense for some business […]

In this week’s episode of Social Media Wednesday, we chat with Ryan Perry of Simple Biz Support about turning your employees into Social Media Advocates for your business. Watch the video below and let us know how you’ve turned your employees into your best brand advocates on social media.

Time after time I run across people that have been conditioned by the marketplace into asking “what do you do and what will it cost?” before a consultation ever takes place.  Your company is more important to you than that – so take the time to find somebody who is willing to ask questions about […]

As an Inbound Marketing professional, I understand strategies to turn traffic into leads and nurture those leads through my marketing funnel until they are ready for the sales funnel.  But will it work to move portions of these two funnels around? Inbound Marketing Funnel The top of the inbound marketing funnel is all about bringing […]

What is the Definition of Marketing? Many people confuse “marketing” with “advertising.” I’ve written this article as a guide to help put both of these very different activities into perspective. Definition of Marketing The American Marketing Association says “marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that […]