Tag Archives for " Organic Search "

Apr 16

What is the Difference Between Digital Marketing and SEO for Small Business?

By Sarah Giometti | Local SEO

Video Transcript: Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about the difference between SEO (search engine optimization) and digital marketing. In reality, the big difference is, digital marketing is all encompassing. When you use that term, it means everything digital for marketing your business. It […]

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Oct 11

How Hummingbird will Impact Your Website

By Sarah Giometti | SEO

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

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Aug 19

How People Search

By Sarah Giometti | Inbound Marketing

In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals.  That was an over-simplified explanation.  The most important thing to remember in modern SEO strategies is this:  if there is no value to the person who conducts the search, there […]

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Aug 05

Provide Value Through SEO

By Sarah Giometti | Inbound Marketing

Why can’t the search engines find my website without spending all this time on SEO? They can, but that’s not who we’re looking for.  We want the people who use the search engines to find your website.  That’s an entirely different thing.  If you just keep the same online brochure that you’ve always had, the […]

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Jul 29

Why You Need SEO

By Sarah Giometti | Inbound Marketing

The majority of traffic generated to websites is delivered by search engines such as Google, Yahoo!, and Bing.  There are other methods to generate traffic to your website such as through social media channels and advertising, but the primary source of traffic generation begins when a person searches for you, your products, and/or your services. […]

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