Tag Archives for " Organic Search "

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about taking advantage of voice search for your small business. In this day and age of personal assistants in our TVs, and our smartphones, our tablets like Google, Google Now, Siri, people are asking questions as part of […]

Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to give you three tips to rank your local business video number one on Google. The very first trick that a lot of people don’t realize is before uploading your video to YouTube, you want to rename the file name. […]

Video Transcript: Hey, everyone. I’m Sarah Giometti, the founder of Provaro Marketing. In this video, I want to talk about the difference between SEO (search engine optimization) and digital marketing. In reality, the big difference is, digital marketing is all encompassing. When you use that term, it means everything digital for marketing your business. It […]

One of the cornerstones of search engine optimization has always been the choice and placement of keywords. Prior to writing an article or a blog post, you would research the keywords that would bring you the most traffic, and then ensure that you placed those terms throughout the article in optimum places. Then, the flip […]

In an earlier post, we looked at some of the reasons that do-it-yourself SEO is never a good idea. This month, Google provided yet another reason that do-it-yourself SEO is never a good idea. For those of you who may not have heard, Hummingbirds are not just a pleasant creature in nature anymore. Hummingbird now refers […]

The goal of any website is to drive traffic to your business and serve as a way to source new customers and build a relationship with your already existing clientele. In order to accomplish this though those clients and potential clients must be able to find your website. Sometimes getting your website found by those […]

In an earlier blog post (Provide Value Through SEO), we explained how providing value to the search engines will help you achieve your SEO goals.  That was an over-simplified explanation.  The most important thing to remember in modern SEO strategies is this:  if there is no value to the person who conducts the search, there […]

You can generate traffic by placing ads with an online platform such as Google AdWords and get right to the top of the page on certain search results.  Remember that you are always competing for those positions with other companies that have the same idea, and some keywords are easier to do this with than […]

Why can’t the search engines find my website without spending all this time on SEO? They can, but that’s not who we’re looking for.  We want the people who use the search engines to find your website.  That’s an entirely different thing.  If you just keep the same online brochure that you’ve always had, the […]

The majority of traffic generated to websites is delivered by search engines such as Google, Yahoo!, and Bing.  There are other methods to generate traffic to your website such as through social media channels and advertising, but the primary source of traffic generation begins when a person searches for you, your products, and/or your services. […]