By Sarah Giometti | SEO
One of the cornerstones of search engine optimization has always been the choice and placement of keywords. Prior to writing an article or a blog post, you would research the keywords that would bring you the most traffic, and then ensure that you placed those terms throughout the article in optimum places. Then, the flip […]
By Sarah Giometti | Advertising
You can generate traffic by placing ads with an online platform such as Google AdWords and get right to the top of the page on certain search results. Remember that you are always competing for those positions with other companies that have the same idea, and some keywords are easier to do this with than […]
By Sarah Giometti | Inbound Marketing
The majority of traffic generated to websites is delivered by search engines such as Google, Yahoo!, and Bing. There are other methods to generate traffic to your website such as through social media channels and advertising, but the primary source of traffic generation begins when a person searches for you, your products, and/or your services. […]
By Sarah Giometti | Advertising
Why will I focus on Google for this article? Quite simply, because it is the highest-ranked site on the Internet. Who is the second? Facebook. Yahoo is a very respectable number 4 – behind YouTube, which is ranked number 3. Consequently, YouTube is owned by Google – so the two highest search engines on planet […]
