Tag Archives for " Seven P’s "

The marketing mix is used in the world of marketing to describe the Four P’s – or, in more recent times, the Seven P’s.  Basically, the “mix” is:  price, promotion, product, place, process, physical evidence, and people. Seven P’s I don’t want to go into a description of the seven P’s that make up the […]

If you study marketing at all, you’ll come across an area called marketing communications.  In that area, you’ll consistently hear about the “Four P’s.”  What are the Four P’s, you ask?  Why it’s price, place, promotion, and product, of course!  Blah, blah, blah – how boring! Marketing Communications The only thing you really need to […]