Local SEO is complex, but it’s not rocket science. There are a few simple tips you can follow to boost your local SEO right now. Read on to learn all the details from Provaro Marketing.
1. Create A Google My Business Account And Claim Your Business
First, you should create a Google My Business account and claim your business. This will allow you to add photos, change information about your business, and control all of its information in Google search results.
2. Get More Customer Reviews
Customer reviews are a great way to build social proof, and get more people to visit your business. 91% of customers between the age of 18-34 trust online reviews as much as personal recommendations.
3. Keep Your Name, Address & Phone Numbers (NAP) Consistent
The consistency of your business’ Name, Address, and Phone number (NAP) is a critical factor in local search rankings, so always stay consistent across different platforms and websites.
4. Start Creating Keyword-Optimized Content For Your Blog
By creating useful, interesting blog content that includes local keywords – like “Dallas BBQ” for a Dallas-based BBQ food truck, for example – you can boost your search rankings in Google and other search engines.
5. Do Some Local Keyword Research
You can use the Google Keyword Planner to see what keywords will provide the best ROI in your area, and get ideas for what to target next.
6. Make Sure You’re Signed Up For Online Business Directories
By signing up to online business directories like Yelp, FourSquare, Yellow Pages, Angie’s List, and others, you can build more links to your website and provide customers with more ways to find you.
7. Sign Up For Social Media
Social media is free, and can help you build links to your website, engage with customers and answer questions, and build your SEO profile – Google loves to prioritize Facebook, Instagram, and Twitter pages for businesses in search results.
8. Create Location Pages On Your Website
Make sure each individual location of your business has a dedicated page complete with Name, Address, and Phone Number (NAP) and other information, as this will help your search rankings.
9. Make Sure Your Website Is Mobile-Friendly
Google prioritizes mobile-friendly websites when customers search from mobile, so make sure your website is responsive and mobile-ready.
10. Build More Internal Links
Both internal links (links within your website) and external links (links from other websites) are important to local SEO. By linking each page of your website together, you can improve its overall SEO profile.
Get Help With Local SEO From Provaro Marketing
Not sure you can handle local SEO on your own? You’re not alone. Download your free Local SEO Report now to find out just where you stand. Don’t want to do it yourself? Provaro Marketing is here to help. We’re experts in local SEO in Santa Rosa, and we can help you take these steps – and more – to build your local SEO presence and bring in more customers. Contact us online or call us at 707.595.7002 to get a no-commitment consultation today.
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