Understanding Why Reputation Management Is Crucial To Your Marketing Strategy

By Sarah Giometti | Local SEO

Jul 09
Understanding Why Reputation Management Is Crucial To Your Marketing Strategy

If you run a local business and you want to improve your marketing strategy, reputation management is an essential component of your strategy. Why? In this blog from Provaro Marketing, we’ll look at the basics of reputation management – and how proper online reputation management can benefit your business.

What Is Reputation Management?

Our definition of reputation management is simple. It is:

  • The effort to influence what people think of your brand, or how they think of your brand

It’s that simple – and that complex. Today, reputation management often takes place online, so this term is often used synonymously with the term “online reputation management.”

The shift toward online reputation management has mostly taken place within the last 10-15 years, as much of our interactions move online – on social media websites like Twitter, as well as review platforms like Google Reviews and Yelp.

Essentially, the goal of reputation management is to improve the way people think about your brand – and minimize negativity related to your business, its branding, and your products and/or services.

How Reputation Management Can Benefit Your Local Business

Not sure how you can benefit from improved reputation management? Here are a few ways that your business can benefit.

  • Improve brand recognition – Properly managing your online reputation helps improve brand recognition and awareness among customers, increasing your likelihood of reaching new customers, and increasing your sales. 73% of people say they love brands because of “good customer service,” so managing your reputation and responding to customers properly can help increase your revenue, too.
  • Reclaim unsatisfied customers – A customer who tweets a complaint and your company or posts a negative review may not already be lost to your company – but just looking for a solution for their problem. 33% of people will post a positive review after you respond to their negative review, and 34% will delete their original review entirely.

    If you can respond to these customers in a timely manner and resolve their issue, you may be able to win them back. And even if you can’t, new customers will see your efforts to please the customer, and may develop a more positive image of your brand.

  • Enhance trust – Using online reputation management to present your business and brand as transparent and trustworthy will help you attract new customers. 63% of customers in the U.S. say they are willing to pay more for a brand’s products or services if they trust the brand – and that they will continue to choose that brand over the competition in the future!

Need Help With Online Reputation Management? Contact Provaro Marketing!

At Provaro Marketing, we’re here to help you get the marketing services you need to succeed in today’s business landscape. Contact us online now, and see how online reputation management can help your business thrive.

Related Articles:
4 Online Reputation Management Tips For Local Businesses
Why Growth for Local Businesses Will Be Dominated by GMB (Google My Business)
Never Report a Yelp Review Without Doing This First.
5 Tips To Help Your Local Business Rank Higher On Google Maps

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.