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Google Local Services Ads (LSAs) are a type of Google AdWords ad that helps you connect with customers in the local arena who are looking for the services you offer.
The idea behind the LSA is two-fold: You can target consumers based on a number of factors, including location, keyword searches (or topics) and location. Here’s how it works: You can also target your ads by service type or even municipalities (cities).
Local Services Ads are part of the Google AdWords platform. LSAs help you connect with customers in the local arena who are looking for your services. You can target your ads by service type or even municipalities (cities). You can also target consumers based on a number of factors, such as location, language, device and so on.
The idea behind the LSA is two-fold:
You can target consumers based on a number of factors, including location and keyword search. For example, you can choose to target people who are searching for “plumber” in your area or even those who live in a specific municipality (city).
To get started with Google Local Services Ads:
As such, it’s important to know how these types of ads work: an advertiser sets up an account with Google and specifies what they’d like to advertise (in this case, their local services), then pays when someone clicks on their ad (or ads).
You can also target your ads by service type or even municipalities (cities).
For example, if you provide lawn care services and want to reach customers in a specific city, you can create an ad that targets just that municipality. If you’re a plumber who only services residential homes, but not businesses, then targeting businesses would be less effective for you than targeting residential customers.
You can use both targeting options at the same time if necessary: In this case, we recommend creating separate campaigns for each type of customer (e.g., one campaign for homes/apartments and another campaign for businesses) so that each campaign has its own budget and bid strategy settings
Google Local Services Ads are a good way to reach customers if you’re offering a service they’re seeking in their area. They’re part of the Google AdWords platform, so you’ll still need an AdWords account to get started.
As with other types of local ads, these can be targeted by user location and category-specific keywords. However, unlike some other types of local business advertising (like Google Maps), there aren’t any fees associated with creating or managing your campaign; all you pay for is clicks on your ad when someone clicks on it from a search result on Google Search or Maps.
Google Local Services Ads can be a helpful way to reach customers if you’re offering a service they’re seeking in their area. They allow you to target consumers based on location and keyword searches, which means that consumers who are searching for something specific will see your ad when they’re looking for it. This is especially helpful if you have multiple locations around town or even across state lines!
If you don’t have a lot of experience with Google Ads, consider working with a marketing agency like Provaro Marketing. We work with small businesses and know that the PPC budget needs to be used very efficiently and we know how to make the best out of your resources and focus on generating more revenue. Call us at 707-595-7002 or fill in the online form to let us know what you need, and don’t forget to request a free local SEO audit.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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