What Are Local Search Services for Small Businesses?

By Sarah Giometti | Google My Business

Jun 15
What Are Local Search Services for Small Businesses

In today’s digital age, it’s not wise to run a business without a clear local search engine optimization strategy. Reports show that 93% of consumers use online searches to look for a local business and 42% of those searches lead to clicks on the Google Map Pack. And, it makes sense if you think about it. If you want to try a new restaurant in your area, you will probably use your phone to look for eateries near you, check their rates, read customer reviews, and so on.

But, if you are a small business with a lot on your plate, you may be wondering if any local search services could help you boost your local SEO rankings.

Here’s a list:


BrightLocal is a local SEO tool that can help you improve your local ranking, generate more local traffic, and improve your reputation. With this tool, you can track countless keywords, compare their rankings, and see how you are performing against your competitors and what you can do to boost your ranking.

You can also use BrightLocal to track online reviews and manage your reputation as well as build citations and increase your local search visibility.


Lucro is a comprehensive, all-in-one digital marketing and web design platform that can help you take care of all your digital needs in just one place.

Based on the package you choose, you can get more help with your SEO needs. For example, the basic pack will make it easier for you to handle your online reputation and manage messages from different online platforms. Or, you can opt-in for a more robust suite of marketing services like landing pages, funnels, and a CRM to manage your prospects and clients.


Birdeye is a platform built to manage your online listing locations, manage and request reviews, and communicate with customers online. They have several different product solutions that give you the basics of what every business needs to do online through to taking a more proactive approach to marketing your local business online.

See What Provaro Marketing Can Do For You

While all these services can be of great help to small businesses, you still need someone who has the knowledge and experience to interpret the data you are collecting and give you actionable steps to elevate your local SEO.

That’s where the experts at Provaro Marketing can come into play. You can begin by requesting a local SEO free audit and see how your business is actually performing in local searches. Then, our experts can come up with a personalized strategy that can help your business rank higher in local searches based on the issues that we identified in our audit.

Are you ready to grow your small business with local SEO?

Get in touch with Provaro Marketing by calling us at 707-595-7002 or filling out our online form.

Related Articles:
How to Add Services to Your Google Business Profile
What Is the Benefit of Local SEO With GMB Optimization?
GMB Is Now Google Business Profile: What Does This Mean for Local Businesses
How to Get More 5-Star Google Reviews For Your Local Business
5 Benefits of Adding Embedded Reviews to Your Website
Local SEO: How to Improve Your Local Ranking on Google

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.