If you’re a small business owner, then generic SEO won’t be enough to bring relevant customers through your door. You should focus instead on local SEO if you want to generate leads, sales, or online revenue.
Why Is Local SEO for Small Business So Important?
Being online might not make sense for some business owners who operate strictly on a local level. They assume that people in the area will find out about them by physically being in the proximity. But being online is not only reserved for businesses with national-level or worldwide services and products.
Nowadays, everyone uses their mobile devices to find out information about the things they need: from checking the schedule of the local clinic to finding a phone number, and searching for the nearest restaurant when going out. Locals won’t necessarily be aware of what you’re doing and who you are, so using local SEO will get you the kind of visibility you need.
Local SEO Services
Local SEO for small businesses can also help potential customers choose you over your competition, even before they have tried out your services themselves. Let’s see what the main local SEO services are to get for your small business.
One of the first things to do when handling local SEO is to create your GMB account, which will contain all the needed information about your business: where and when you can be found, what you are selling and what makes you stand out. An on-going part of managing your GMB listing is weekly posts of content, updates, and specials to teach potential customers more about your business so they pick you over your competition.
If you want to be found easily, you have to know what your potential customers are looking for. Keyword research is crucial for any SEO strategy, as it provides the vital knowledge needed to make your business pop up in the local searches.
Part of making your business appear in the local searches is listing it in directories, under your category. Quality citations will bring you the traffic you need to make a profit and be known locally.
Inbound marketing is based on creating relevant content that your audience will find useful, making them connect to your brand at a deeper level. It’s not enough to write and share content about what you do, you will also have to make that content reachable. This content could include blogs and/or videos centered around education and information about your industry/products.
Every marketing campaign should be monitored and followed by an analysis of the results to base your future campaigns on. This should be done constantly, as local SEO parameters like relevant keywords change all the time.
If you are unsure where to start and don’t have the knowledge needed to do the SEO on your own, investing in a local SEO company’s services will boost your sales and ultimately build organic traffic and a customer base to rely on in the long run. Schedule a complimentary strategy session, or give us a call at 707-595-7002 to learn more about how local SEO can help your business.
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