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Many small businesses tend to postpone their digital marketing strategy and focus on traditional marketing methods to get their first customers. It makes sense to reach locally when you are new on the market. You assume that the residents of your neighborhood will get to interact with you most like that, but thinking that digital marketing can’t help you in this stage may be an underestimation.
If you have a small business and you are still not convinced that you should start planning a digital marketing strategy, here are some reasons why you should get invested in it right away.
If you are worried that your marketing budget will not be enough to pay for a digital campaign, you can stop worrying now. While it is true that big companies invest large amounts of money in their online marketing strategies, small business digital marketing is usually not expensive at all.
Whether you decide to hire a professional team or not, you can adapt your methods to your budget and start building it up from scratch. If you are creative enough, many online strategies will not cost anything more than your time.
Some tips and tricks to start with: register your business on Google MyBusiness, create social media accounts where you can interact with your customers, start an email list and create your first newsletter, etc.
Since we have mentioned interacting with your customers as one of your first tasks in your digital marketing strategy, let’s discuss this more. Today’s customer is looking for a full experience when choosing his products and services. He wants to buy them from companies that he can relate to and admire for their product/service, but also for their culture (values, behavior, tone of voice, etc.)
Your small business may not have the resources of a giant in the industry, but it can start investing in its culture. Treat your employees and customers by a set of rules that reflect your values and philosophy. Always use the same tone of voice when sharing your content and when interacting with your customers and pay attention to what they say.
Use digital marketing to get instant feedback from your audience and engage in a dialogue with them. This will help your brand tremendously.
Another great advantage digital marketing has over traditional methods is that it lets you measure the impact of your campaign much more easily. You can track how many people in your email list have subscribed, how many visitors your webpage has since you launched a certain promotion, and you can always check your online reviews.
As you can see, small business digital marketing makes a lot of sense. It is adaptable, affordable and efficient. As a small business owner, you don’t necessarily have to learn how to do it yourself. Digital marketing agencies like Provaro Marketing will be able to create a custom marketing plan for you and your budget.
As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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