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The digital space is highly competitive and it can be difficult for small businesses to keep up with big brands with lots of marketing dollars to pour into their ads campaigns. The competition is even less fair if a small business tries to bet on a popular keyword with price per clicks ranging from $5 to as high as $15 or even more.
Even Google recognizes the disadvantage small businesses have in the online advertising space and has tried to level the field a bit. That’s how Local Services Ads were born.
But, what are Local Services Ads, and are they really worth it?
Let’s find out!
Unlike regular Google Ads, which generate impressions based on keywords, Local Services Ads are ranked based on specific service categories that the business chooses. Moreover, they are only shown in certain geographic areas and must go through a series of background checks before they can be approved and listed.
Let us give you an example.
Let’s imagine that you are a small plumbing business and have set up Local Services Ads for people who need plumbing services in a specific zip code. Google will only show your ads to the people within that zip code who perform a search looking for the types of services you are offering. If someone clicks on your ad and you get a relevant phone call that fits Google’s criteria for a lead, then you will be charged. But, if the prospect hangs up immediately after calling or asks for information that isn’t relevant to the ad or business, then you can fill in the details on your dashboard and not be charged for it.
The short answer is yes, Local Services Ads are worth it for small businesses. While it can be a bit challenging to enroll, once you are given the green light, you can benefit from having your ads listed at the top of the search results for queries related to your business category.
Moreover, the ads are easy to manage and they don’t require a lot of advertising dollars to run. As mentioned before, you only pay for viable leads and can dispute some costs if they didn’t turn into a lead.
Of course, if you try Local Services Ads and determine that they are not a good fit for your business, you can always pause them without any cost.
Another reason why online advertising is so expensive for small businesses is that they make a lot of costly mistakes. With an expert like Provaro Marketing on your side, you can benefit from all that online advertising has to offer and get quality solutions for your specific needs.
Try our free local SEO audit to check the health of your digital marketing and then get in touch with us online, or give us a call at 707-595-7002, and let’s start talking strategy for your local business.
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