What Is NAP for Local SEO?

By Sarah Giometti | Local Marketing

Aug 17
What is NAP for Local SEO

Local SEO is very important for small businesses that operate at a physical location. Your potential customers will most probably look for your type of business or service via their mobile device, and that’s how you want to be found.

Having a Google My Business account, being listed in local directories, and optimizing your website for SEO are all part of a good local SEO strategy. One of the tasks you have to do for local SEO is checking that your NAP info is available and updated everywhere online.

What does that mean and how do you do it? Here’s everything you need to know.

What Is NAP?

NAP is an abbreviation for Name, Address, and Phone Number, basic information about your business that should be easily found online. It’s clear that you are careful enough to update this information on your website, but it’s equally important to check if other online pages show the same correct information.

Why Is NAP Important for SEO?

As said before, people look for services and products online, and Google is one of the most important sources for contact information. Make sure you claim your My Business listing on Google, as it will show on Google Maps and in quick search results.

In addition to Google’s listing, it’s good for SEO to have other websites link to yours, and local directories are quite good for that purpose. Search for your business online and check if it was already listed. In case you find it in web directories, claim it and regularly update the NAP and other types of information there.

When it comes to the NAP on your website, it should be visible, clearly determined, and easy to navigate to from anywhere on the website. Use data markers to define the information as “name”, “address” and “phone number” as Google crawlers will be more likely to display rich data. It’s also helpful to include a navigable map widget for the customers to use when visiting your website.

All this information will not only help your prospects trust that you are a legitimate business but also boost your ranking in the search engine results.

Need Help with Your Local SEO?

We at Provo Marketing have all the tools and expertise necessary to boost your local SEO. We will maximize your reach and engagement, and you will start seeing results in your revenue soon after.

When you are ready to get expert-level local SEO services, contact us. We will not only present you with the best solution plan for your needs, but we will offer a free local SEO audit for your business. Clients choosing our services have seen remarkable results after applying our strategies.

You can get in touch with us by filling out the online form, using our chat service, or calling us at 707-595-7002.

Related Articles:
How To Optimize Your Google My Business Description
Best Google My Business Optimization Strategy To Rank Locally
5 Local Small Business Marketing Strategies You Should Implement Right Now
What To Do If Your Business Is Not Showing Up On Google
6 Reasons Why Your Small Business Absolutely Needs SEO

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.