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Whether you’re a local pizza business in Santa Rosa or a wedding photographer in Seattle, one thing is for sure – you need to be promoting your business to boost sales.
A big part of your marketing strategy will be using search engine optimization or SEO principles—specifically; local SEO that helps your business stand out in your immediate area.
A fundamental way you can do this is with Google My Business (GMB) optimization. Want to learn more? Keep reading to understand the benefits of local marketing with GMB optimization!
You want to attract customers from the get-go to bring them to your website or business. Setting up a business profile on GMB allows you to create a solid first impression with the best possible presentation.
You’ll be able to highlight critical information, like your operating hours, address, contact number, and more. You can also add your logo, images, and attributes (such as veteran-owned or women-operated).
These factors present a strong visual identity which will help convert customers and pique interest.
Customers also want to ensure that you are a legitimate business with authority and credibility. When they see a brand with lots of information available on GMB, they are more likely to view you as a creditable business.
In addition, customer Google reviews and star ratings on your page signal authority. Prospective clients can read through the reviews and pictures, which will be a great asset in generating conversions if your reviews are positive.
Seeing positive reviews alone can increase sales, traffic, and revenue. This is a form of social proof, which will be critical to growing your business.
Google’s algorithm uses three main factors to develop search engine rankings – relevance, distance, and prominence.
By filling in all the details on your business profile, Google will be able to determine your business metrics for these three parameters. They will then be able to match you more accurately to relevant customers.
Thus, you’ll see an increase in relevant traffic. This could mean customers in your neighborhood or those with similar interests who are more likely to complete their purchase.
This is much better than randomized traffic that you’re paying for without results. That’s why Google My Business optimization is important to improve local SEO.
It is great to use local SEO to generate traffic and attract new customers.
Using local marketing strategies will also ensure you stand out among customers and rank high on Google search results.
So what are you waiting for? It’s time to use search engine marketing to your benefit! If you’re looking for results-driven local marketing, you need to check out Provaro Marketing.
Click here to schedule a free digital marketing phone consultation with our expert team today, or give us a call at 707-595-7002 to get started!
You can also gain insight into your current local ranking by requesting a free local SEO audit today.
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As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.
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