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It canbe daunting and confusing being a small business owner trying to promote their products or services. With so many platforms, channels, and options out there and a limited budget, which one should you choose?
Know this before you do anything:
There is no magic marketing strategy that will skyrocket your business. It all very much depends on the type of product or service you are offering, your target audience, and their shopping habits.
That said, some marketing channels have proven to be quite effective.
Here’s what small businesses should focus on.
This is the number one item every small business should focus on. Setting up and optimizing your Google Business Profile, formerly known as Google My Business, is one of the best ways to promote your local business and get more customers.
For example, if someone searches for “TV shops near me,” they will get a Google Ads at the top of SERPs and then a map with three Google Business Profile listings. If you rank among these three listings, your chances of scoring a lead increase considerably as it’s well known that most searchers barely scroll down the first few results.
Most online experiences start with a Google search. Whether they are looking for an Italian restaurant near them, a mother’s day present, or a new TV, most people hop on Google first to do some research.
With Google Ads, you can make sure that your ads will be displayed at the top of the search engine results.
However, you need to be careful. The competition is high and Google Ads can get very expensive, very fast if you don’t know what you are doing. So, if you are new to this, it’s best to work with a team of experts rather than drain your entire budget in just a few days.
What makes Facebook such an effective advertising channel is its amazing targeting capabilities. You can target your audience based on location, age, gender, interests, online behavior, and so on.
You can also opt for a variety of Facebook ad types, such as image ads, video ads, carousel ads, and so on.
You want your audience to perceive you as an expert in your niche and a trustworthy brand that they can shop from. While paid advertising can help you build brand awareness, content marketing will establish you as an authoritative voice in your niche. Of course, for that to happen, you need to create content that is qualitative, factual, informative, and that adds value to your audience’s lives.
Content marketing can also help with your SEO efforts. Content that is well written and researched, optimized, and educational can help boost your site in the search engine pages.
Are you ready to start marketing your small business but don’t know where to start or what to focus on? Provaro Marketing is here to help you! Get in touch with us through our online form, or call us at 707-595-7002 for a free small business marketing assessment.
We also encourage you to use our free SEO audit to check the health of your local marketing.
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