Google is one of the most important marketing tools businesses have at their disposal. There are around 3.5 billion Google searches every single day, and the right keyword may bring an influx of high-quality traffic to your site.
However, there are some cases where businesses can search for themselves on Google only to find… nothing! It may be because the site hasn’t been indexed at all, their page rank is so low that they miss out on some great traffic and conversion opportunities.
Here are 5 things to do if your business is not showing up on Google:
1. Ask Google to Index Your Site
New websites won’t be automatically added to Google’s index. The crawler scans the web for pages that match a user query, and it may take some time for that crawler to find your website and bring the information to the search engine. However, you can speed up the process through the Google Search Console and request a URL crawl.
2. Set up a Google My Business Profile
Google My Business (GMB) is a feature that allows businesses to set up profiles that become visible in the Search Network and on Maps. This can also help Google see your business as legitimate, and improve its rank in search engine result pages.
Additionally, having this profile can help increase your conversions. Rather than needing to visit your website, the user can view certain information about your business right on your GMB listing, such as whether you’re open, phone number, address, and even user reviews.
3. Improve Your Local SEO
Local SEO is especially important for a small business that needs to tap into a local audience. Even if the user doesn’t type in their location, Google tries to match user intent and will show them local businesses.
For instance, if a user searches for “coffee shops near me” or “best coffee shops,” Google sees both as local searches. Through a local SEO strategy, you can effectively get your business included in these results.
4. Start a Blog
Blogging is a good way to add high-quality content to your site, which also allows you to leverage essential keywords that could improve your rank. Google generally appreciates high-quality content quite a lot.
5. Share Videos on YouTube
YouTube is the second largest search engine behind Google, who owns them, so your videos there can improve your performance across the search network as well. Active YouTube accounts may also help you tap into a completely different audience than a regular SEO strategy would, which could help you reach business goals faster.
If you need help getting your business on Google and earning a top rank, Provaro Marketing can help design a great local SEO strategy catered to the specific needs of your business.
Curious where you stand online locally? Get our free Local SEO Audit for your business.
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