What to Say on Social Media for Your Small Business

By Sarah Giometti | Small Business Marketing

Feb 08

Hi, everyone. I’m Sarah Giometti, the founder of Provaro Marketing, and in this video, I want to talk about what you should say in social media for your local business. Now, if you go back to your childhood, you might remember the song, “Old MacDonald had a farm EIEIO.” And I use that acronym for what you should say on social media. E is for Educate. You want to teach your customers about you, about your business, your services, your industry because they aren’t going to know as much as you do. You want to educate them either through your own content or other content that you source from, complementary businesses, not your competition, so that you can teach them why they should hire you.

Hi, everyone. I’m Sarah Giometti, the founder of Provaro Marketing, and in this video, I want to talk about what you should say in social media for your local business. Now, if you go back to your childhood, you might remember the song, “Old MacDonald had a farm EIEIO.” And I use that acronym for what you should say on social media. E is for Educate. You want to teach your customers about you, about your business, your services, your industry because they aren’t going to know as much as you do. You want to educate them either through your own content or other content that you source from, complementary businesses, not your competition, so that you can teach them why they should hire you.

Second, we want to Inform them. Maybe you’re in an industry where laws change, they adjust, and people aren’t going to stay as up to speed as you are. Tou can utilize your social media to keep them up to date with, if you’re a local CPA, maybe you talk about the new tax laws that are coming into play in 2018 and 2019.

Third, we want to Entertain. We want your company culture and you to come through your social media. You want to have some fun with it. An example I use is, a few years ago for a pretty big amount of time, I was doing brain teasers on Fridays. So, Friday brain teasers, and it’s something that I enjoy. I’m a little nerdy like that. And it just showed the company culture and just who I am, my personality, as part of my company. Because people buy from people and so, you want to have that fun, the entertaining and lightened up, especially if you’re in a market where the information, the education could be dull, that’s a great way to put some fun and excitement into your social media.

Fourth, we want to Inspire. Are you a member of Rotary or Lion’s Club or some community organization where you’re volunteering in your community? You want to use those stories. Maybe you’ve met some people who have some really inspiring stories in your local community, and you can highlight that. You want to show that you are a more well-rounded person than just the business owner. Find ways to inspire your customers and prospects to want to join in with you and be a part of what you’re trying to do in your community.

Finally, the O stands for Outrage. Now, don’t worry, you don’t need to be really off the wall outrage, but a fun example is, in the IT world or computer world, you’ve got Apple versus PC. And that’s a great way to build a brand. If it’s an IT company that only works with PCs or only works with MACs, you can utilize that and have that jokingly fun war against the other and use it to outrage people. What you want to do is just get the emotion going. And so, if there are things that you strongly believe in that can be a little polarizing, I would stay away from things like religion and politics because that just gets a little too dicey and messy in business. But there are other things that are part of your industry that you can use to engage emotions, strong emotion from people, that’s what your goal is.

And finally, outside the EIEIO acronym is Community. You want to talk about your community, what activities are you engaged in, or activities going on in your community. This shows that you’re really invested in building your community and making it better that you’re not just there to make money in your business, you’re really wanting to make the whole community better. And this goes back to inspire. You want to inspire these people to join forces with you and achieve those goals.

To recap, when talking on social media for your small business, you want to follow the EIEIO acronym. Educate, Inform, Entertain, Inspire, Outrage and then add in the extra C for Community. I hope this was helpful for you in helping you determine what you should talk about on social media. Again, I’m Sarah Giometti with Provaro Marketing. If you enjoyed this video, please subscribe to our channel, and I’ll see you in the next one.

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