Why Every Small Business Should Be Collecting Email Addresses

By Sarah Giometti | Business

Aug 05

Every company wants to grow. More customers and more sales means more income strengthening your small business. But how can you effectively grow your small business online? It turns out the easiest way to market and grow your business is through email. The following are three reasons why every small business should be collecting email addresses.

  1. It’s proven to work.Email marketing converts better than any other type of online marketing. While social media marketing has become popular, only a very small number of customers actually click through to your website and make a purchase. A good email has much more success with an average of 3% of people clicking through versus less than 1% on average on any social campaign. Plus, almost everyone has email nowadays, which means that no matter who your ideal customer may be, they probably have an email address where your small business can reach them.
  2. It’s how your customers likely prefer to hear from you. According to a Marketingsherpa study, over 70% of people prefer to be marketed via email rather than on social media.  People still see social media primarily as a place to touch base with friends and families, not While these trends have been changing, email remains the best place to send a promotional message without annoying potential customers. In addition, your customers have opted into receiving your emails, which means they expect to hear from you, making the contact seem less invasive.
  3. It’s the easiest way to track whether or not your marketing strategy is working.Online tools make it incredibly easy to track exactly how well your emails are performing down to exactly which part of the email appeals to which kind of customer most. For a small business with a limited advertising budget, email is a great way to collect tons of metrics without needing to invest a large amount of money and maximize the impact of your advertising dollars. Email marketing makes it simple to change tactics quickly. When your small business is collecting email addresses, you are also collecting powerful data on what your customers like.

As a small business, you have to maximize every advertising investment, whether you spend time or money. Email marketing allows you to do so easily. Your small business should be collecting email addresses from as many customers as possible and using them effectively. Doing so will increase your revenue with the least amount of effort.

Of course, not every small business knows how to collect email addresses. After your small business collects email addresses, you also need to know how to reach out to them effectively. This makes it difficult for many small businesses to get started collecting emails. The marketing experts at Provaro can help make your email marketing efforts a success. Call us today for a consultation on your small business’ needs.

About the Author