Small businesses now have a variety of marketing tools at their disposal. However, when the marketing budget isn’t very generous, it can be difficult for owners to know where their funds should go.
For small businesses who need to tap into a local audience, a local SEO strategy often yields the best results. If you don’t know yet if local SEO is for you, here are 5 ways this marketing effort can help you reach your goals:
Your customers are using Google and other search engines to address a variety of needs, including discovering local businesses. Getting ranked in the local search results can help more people in your area cross your threshold or get in touch with you to purchase products or book your services.
When a user searches “cafes near me,” they are likely not doing it out of curiosity. People search for local businesses when they have a clear intent to act, be it to drink a cup of coffee at a new place, book an appointment, or buy something instantly without having to wait for delivery.
Competition levels are often a lot lower in local search, which gives small businesses a lot more room to make their mark and become visible to their target audience. This can greatly improve brand awareness and make your business recognizable to your local customers, to the point where they could enter your business simply because they are more aware of it from local search.
Ranking high on local search can help your business get in front of your competitors. Top rankings are more visible and, on average, most likely to score an interaction from users, whether it’s clicks to a site or even direct calls.
A good local SEO strategy will focus on the mobile component for local SEO. Because your target is more likely to act during these types of searches, it’s important to offer them an easy way to do it, without needing to go through several clicks or navigate your site.
For instance, a Google My Business profile for your small business can provide all the contact information a user needs to get in touch. Even a phone number the mobile user can simply tap and call you directly to find out more about your business.
The benefits of good local SEO efforts cannot be understated, but if you need some help getting your business at the top of local ranks, Provaro Marketing is here to support you and your business.
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