Why Local SEO Is Important for Small Businesses

By Sarah Giometti | Local Marketing

Oct 28
Why Local SEO Is Important for Small Businesses

Small businesses now have a variety of marketing tools at their disposal. However, when the marketing budget isn’t very generous, it can be difficult for owners to know where their funds should go.

For small businesses who need to tap into a local audience, a local SEO strategy often yields the best results. If you don’t know yet if local SEO is for you, here are 5 ways this marketing effort can help you reach your goals:

Improves Local Search Rankings

Your customers are using Google and other search engines to address a variety of needs, including discovering local businesses. Getting ranked in the local search results can help more people in your area cross your threshold or get in touch with you to purchase products or book your services.

Gets the Best Conversion Rates

When a user searches “cafes near me,” they are likely not doing it out of curiosity. People search for local businesses when they have a clear intent to act, be it to drink a cup of coffee at a new place, book an appointment, or buy something instantly without having to wait for delivery.

Boosts Visibility and Brand Awareness

Competition levels are often a lot lower in local search, which gives small businesses a lot more room to make their mark and become visible to their target audience. This can greatly improve brand awareness and make your business recognizable to your local customers, to the point where they could enter your business simply because they are more aware of it from local search.

Gives You a Competitive Edge

Ranking high on local search can help your business get in front of your competitors. Top rankings are more visible and, on average, most likely to score an interaction from users, whether it’s clicks to a site or even direct calls.

Makes Your Business Easier to Contact

A good local SEO strategy will focus on the mobile component for local SEO. Because your target is more likely to act during these types of searches, it’s important to offer them an easy way to do it, without needing to go through several clicks or navigate your site.

For instance, a Google My Business profile for your small business can provide all the contact information a user needs to get in touch. Even a phone number the mobile user can simply tap and call you directly to find out more about your business.

Improve Your Local Rankings with a New SEO Strategy

The benefits of good local SEO efforts cannot be understated, but if you need some help getting your business at the top of local ranks, Provaro Marketing is here to support you and your business.

Use our free local SEO audit tool to see your current efforts in action, and give us a call at 707-595-7002 or contact us online today to find out how we can help your local business.

Related Articles:
6 Easy Ways to Get Backlinks for Local SEO
3 Tips to Manage and Improve Online Brand Reputation
What Is NAP for Local SEO?
5 Local Small Business Marketing Strategies You Should Implement Right Now
What To Do If Your Business Is Not Showing Up On Google

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.