Why Most Local Businesses Fail at Digital Marketing

By Sarah Giometti | Google

Apr 12
Why Most Local Businesses Fail at Digital Marketing

Hey all, Sarah Giometti here. We’re finally at the third step of taking control of marketing your local business online. And to recap, step one was to go claim your Google My Business listing, fill it out completely, verify it, make sure all the information you could possibly put in there, is there. Step two was to do the same for your listings on Yelp, Yellow Pages, Bing and Facebook, which is your Facebook business page. And making sure all of that information was identical to the information you have on your Google My Business listing. The third step is to claim and verify your information on the other 80-ish directory listings that exists across the internet. Because remember in an nanosecond when someone does a search, Google verify as your information to some or all of these other directory listings, and you just don’t know which ones they are. So this is a better safe than sorry scenario, where you make sure your information is correct everywhere.

At this point, you’ve got a couple of different options, one: you can spend a dozen or more hours doing the research yourself trying to find all these directory listings, claiming them and filling out the information manually. Or two, you can ask for help. We have software that makes it easy and painless and we take care of everything for you. So if you want to do the manual route that’s absolutely fine. We’re here to support you, but take the guessing game out of it. Here’s a link to our scan tool, which is a report you saw on the last video, and it shows you which listings are correct and not correct, so at least tells you where to go and where to start to start correcting your information.

Or, if you just don’t wanna bother and you want somebody to take care of it for you, let’s schedule a strategy session, let’s go over what you’ve done and what you’re doing your marketing online for your local business, we’ll run this assessment tool anyway, to see what’s right, what’s not right, and see how we can get your local marketing straightened up and cleaned up so that you start seeing new traffic to your website, and eventually new customers to your business. We’re just here to help you and support you in whichever way works best for you. So hopefully, you’ll use our scan tool or schedule a free strategy session and we can get your business moving online, we really look forward to talking to you.

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.