2018 has been called the year of the “Facebook Apocalypse” due to algorithm changes that emphasize interactions with friends– not businesses. While this makes it easier for you to find out about pregnancies and weddings of people in your network, it also means that you’re less likely to see the latest posts of the businesses you follow. Many companies have complained that this essentially eliminates the organic reach of Facebook business pages, essentially making connecting with customers on Facebook purely pay-to-play. Few people would ever assume a change to pay-to-play on Facebook is a good thing for your local business, but the reality is that the change hasn’t been all bad for small business owners.
Now that we’re about six months from the big change, it’s turned out to be less of a disaster for brands– or at least the brands of small local businesses. Sure, you probably have to buy more ads to gain traction for your posts, but if you have a local following, pay-to-play on Facebook can actually have a positive impact on local businesses, especially within small towns or specific neighborhoods.
Here’s three simple reasons why:
Whether we like it or not, the organic reach of company Facebook posts has been dramatically cut. It’s important to recognize the benefits and the pitfalls of the new system. If you want to ensure pay-to-play on Facebook is a good thing for your local business, you’ve got to embrace a winning strategy that works the new algorithm. Don’t stress yourself out trying to do this alone. Come talk to us at Provaro Marketing to find out how we can help your local business grow post- Facebook apocalypse.
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