Why Your Business Needs SEO (Search Engine Optimization)

By Sarah Giometti | Local SEO

Aug 31
Why your business needs SEO

SEO has been around for many years, and it’s a big part of digital marketing. Small businesses, in particular, should be focusing on local SEO to drive more traffic and efficiently target their audience.

But, in a world where social media reigns supreme, is it worth it to invest time and resources in SEO, or should you just focus on the right social networks?

The truth of the matter is that, although people spend a lot of time on social media, most of them still turn to search engines to look for answers to their questions.

Let’s see what are the 3 main reasons why your business should use SEO in its strategy.

To Drive More Traffic to Your Website

Whether you operate from a brick-and-mortar location, exclusively online, or through a combination of the two, having a website is one of the elementary things you need. Your business website’s design and development should be done with SEO in mind, as a pretty website that drives no traffic is not of very much use.

SEO (Search Engine Optimization) works in favor of your business, by pushing your website higher in the search engine results, making your brand more visible.

To Gather More Visibility for Your Brand

Building a strong brand is a long-term investment, and it’s done through a number of methods you might already know of. SEO is one of them, as it recommends your content when people search for an answer to their queries. Social media is great for making your brand more notorious and likable, but it won’t help you when people are seeking similar services on search engines. This is where SEO comes into place.

By enabling you to be in touch with the people who are seeking your kind of service or product, SEO helps you better understand what audience to target and what to offer it.

To Reach the People Who Are Likely to Be Future Customers

SEO reduces the cost you put into making a sale, by helping you reach potential customers faster and more efficiently. People today are widely using their smartphones to search for businesses nearby, so local SEO can support significant growth for your business. Having a MyGoogle Business account is one of the first steps from being listed as a local business, but there are many ways of increasing your visibility.

Do You Need Help with Your SEO Strategy?

If you are ready to take your SEO to the next level and start seeing results in conversion rates, traffic, and brand awareness, don’t hesitate to get in touch with our experts. You can start by trying a free local SEO audit for your business, to see where you stand.

We can start by discussing what your business needs anre how to achieve your goals online. Call Provaro Marketing at 707-595-7002 or fill out the online form on our website to find out more about our SEO services.

Related Articles:
How To Optimize Your Google My Business Description
Best Google My Business Optimization Strategy To Rank Locally
5 Local Small Business Marketing Strategies You Should Implement Right Now
What To Do If Your Business Is Not Showing Up On Google
6 Reasons Why Your Small Business Absolutely Needs SEO

About the Author

As a top industry expert with more than 20 years of marketing experience, Sarah Giometti founded Provaro Marketing in 2009 after developing her marketing savvy as a marketing and graphic design professional within one of the top mechanical contractors in the U.S. and a large medical group. Sarah has a passion for marketing solutions that drive measurable results specific to local businesses. Sarah has integrated this dedication to growth-focused digital marketing strategies into the business practices at Provaro. As a small business owner herself, Sarah knows how vital growth remains for any small business, which is why she focuses on the best strategies for local business growth.